Loyola Marymount University Announces Ticketing Partnership with TixCity
Partnership will include development of LMU Fan Exchange for buying and selling tickets
Los Angeles – Loyola Marymount University today announced that Edison, New Jersey-based TixCity has been named the preferred secondary ticket partner of LMU Athletics. The multi-year partnership continues through the 2018-2019 academic year.
As part of the relationship, the LMU Fan Exchange powered by TixCity will be created and launched in 2017. The LMU Fan Exchange will provide fans of Loyola Marymount with an exclusive and safe marketplace to buy and sell tickets to home basketball games and other campus events.
“We are excited to partner with TixCity,” said LMU Director of Intercollegiate Athletics Dr. William Husak. “Through the TixCity partnership, we are able to offer our fans a safe, and efficient, method to further support our athletics programs.”
“We are thrilled to be announcing our new partnership with Loyola Marymount University,” said TixCity Founder and CEO, Lon Belvin. “We are pleased to be part of the tradition that LMU athletics has built and the competitiveness of the West Coast Conference. The LMU Fan Exchange powered by TixCity will provide Lions fans with the comfort and security of knowing they have an exclusive marketplace where they can buy and sell their tickets. Importantly, a portion of revenue from the exchange will directly benefit LMU athletics. We look forward to serving Lions fans for many years to come.”
Van Wagner Sports & Entertainment, the university’s athletics multimedia rightsholder, worked with sports marketing firm, Deep Alliance, to secure the partnership with TixCity.
About Loyola Marymount University
Loyola Marymount, founded in 1911, is a comprehensive university in the mainstream of American Catholic higher education. Located on the west side of Los Angeles overlooking the Pacific, LMU features a Division I athletics program that supports 22 varsity sports, competing in the West Coast Conference, Western Water Polo Association, Golden Coast Conference and Pacific Collegiate Swim Conference. Since 1998, LMU has claimed 34 of its overall 47 conference championships, and 45 of its 67 NCAA postseason appearances. Off the field, the Lions continue to rank among the best in the West Coast Conference and in the west in the NCAA's APR and Graduation Rate.
TixCity, LLC, based in Edison, New Jersey, is a global ticket company currently focusing on the secondary ticket market. A leading voice within the ticket industry on issues related to preserving ticket-buying options for consumers, TixCity has built a reputation for exceptional customer service. The Fan-Friendly Ticket Source, TixCity serves ticket buyers across all sports and entertainment. TixCity is pioneering fan exchanges to provide fans of specific sports, teams and venues a safe, secure environment to buy and sell tickets. In addition to UNI, TixCity is an official partner with the West Coast Conference, University of San Francisco, Rutgers Athletics and Sporting Kansas City, among others. For more information on TixCity visit www.TixCity.com or follow on Facebook, Twitter and Instagram (@TixCity).
About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.
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