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Oct. 4, 2004

Los Angeles, CA (Oct. 4) -- Loyola Marymount University radio station KXLU 88.9 FM Los Angeles kicked off its annual fundraising drive on Friday, Oct. 1, at 10 a.m. The drive continues 24-hours-a-day for an entire week, and the LMU Athletics Department will take its place in the Fundrazor with the LMU Coaches' Show on Monday, Oct. 4 at 8 p.m.

KXLU has been the flagship station of LMU Athletics for more than 45 years, broadcasting LMU men's basketball games in the late 1950s. What started with several men's basketball games has grown into the Lions' Audio Network, airing more than 150 contests each year. KXLU added the monthly coaches show a year ago, bringing the LMU community the best broadcast coverage of LMU sports in the history of LMU athletics.

The Oct. 4 LMU Coaches' Show will air at 8 p.m. for an extended one hour and will feature give-aways, including home tickets to LMU sporting events. Making appearances on the show will be coaches and players from men and women's soccer, women's volleyball and men's water polo. Listen live at KXLU 88.9 FM or on the internet at Fans can also donate to KXLU during the show or all week with the online pledge form.

The Fundrazor will continue all week and will include several live in-studio performances by Indie rock bands This Song Is A Mess, But So Am I & Nantucket Suicide. Those interested in pledging their support should call the station's pledge line at 310.338.KXLU (5958) any time beginning Oct. 1 through Oct. 8. The drive concludes on Friday, Oct. 8, at 6 p.m. A variety of KXLU premiums will be offered to those making pledges, including KXLU t-shirts, sweatshirts, leisure and work shirts, lunch boxes, beach balls, record bags, and an extensive range of CD compilation packs.

KXLU offers a diverse and eclectic programming schedule which includes genres such as progressive and independent rock, classical, opera, world, dance, country, hip hop, metal, lounge, salsa, jazz, blues, as well as a variety of other specialty programs and live broadcasting of LMU's sporting events.

The Annual Fundrazor is a crucial event for the nationally recognized college radio station. A free form, student-run radio station, KXLU is listener-supported, commercial-free radio, and raises the majority of the operating budget via the annual fundraising drive.

For more information, contact Lydia Ammossow, radio station advisor, at 310.258.4622.

About KXLU 88.9 FM
KXLU is committed to maintaining consistently high programming standards throughout its schedule by striving to give under represented artists and musical genres, which do not have a voice on the traditional mainstream circuit, an alternative and supportive forum in which to showcase their talent. KXLU broadcasts live 24 hours a day, seven days a week, 365 days a year.



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