Licensing -Trademark Licensing
Please note, the Branding and Licensing Approval Form will be mandatory for any University purchases for items bearing University indicia. For questions on University marks please email Katherine.Jones@lmu.edu and for questions on Athletics marks please email Michael.Harris@lmu.edu.
A list of the University's trademarks is available through Learfield Licensing Partners or Loyola Marymount University's Marketing and Communications.
When purchasing LMU items, always look for the "Officially Licensed Collegiate Product" hologram sticket attached to the product!
Trademark licensing exists to protect the brand, image and reputation of Loyola Marymount University. Trademark licensing's mission is to ensure the public can identify with and trust the quality of any product bearing an official athletic department mark. To do so, we work to:
- Protect Loyola Marymount University's image and reputation to ensure that companies using LMU's trademarks are licensed
- Promote the brand and reputation of LMU through quality licensed products
- Preserve the value of the University's trademarks
- Provide additional funding for athletic programs through royalties from each sale of officially licensed products
About Learfield Licensing Partners
Learfield Licensing Partners is the licensing representative for the University. As the University's representative, they are responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.
Please visit learfieldlicensing.com/licensing/ for more information on applying for a license.
Learfield Licensing Partners
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
Brand Management Representative
Loyola Marymount University
1 LMU Drive, MS 8505
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