Women's Basketball Launches LMUfanDraft.com, Announces WCC Schedule
Season ticket campaign receives boost from NCAA grant
Oct. 1, 2009
Click here to go to www.LMUfanDraft.com. (be sure that you are by your phone and answer it).
LOS ANGELES -
This week, the West Coast Conference launched an innovative viral marketing campaign titled the "WCC Fan Draft" that will serve as the primary 2009-10 women's basketball marketing campaign for all eight conference institutions. In the quest to find the "No. 1 fan" for all eight institutions, fans should visit www.LMUfanDraft.com and enter their name and phone number to attend the virtual WCC Fan Camp and have a chance to win tickets to the 2010 Zappos.com WCC Basketball Championships on March 5-8 at the Orleans Arena in Las Vegas.
The program, which was produced by marketing and design firm Magner Sanborn, was funded by a 2009-10 NCAA Women's Basketball Marketing Grant. The West Coast Conference was one of only 18 recipients of the grant program, which dedicated approximately $750,000 nationally to increase awareness, exposure and increase attendance of women's basketball. As a whole, the goal of the WCC's grant program is to increase total attendance, arena capacity, and season ticket numbers by 15% across the board in 2009-10. The WCC will aim to reach that goal with the targeted online WCC Fan Draft campaign aimed at school alumni and fans.
"With the help of the NCAA Women's Basketball Grant, the West Coast Conference and its institutions were given the opportunity to design and implement a new and unique viral marketing campaign that would have not been possible in the past," said WCC Commissioner Jamie Zaninovich. "We feel very strongly about promoting our women's basketball programs as much as possible, and feel that the WCC Fan Draft concept will greatly enhance each of our school's women's basketball marketing efforts for the 2009-10 season. We hope that success from this program will help us to continue to earn these grants in the future."
On the court, the Lions will once again battle in the competitive WCC as they work towards their second conference championship. LMU will open the new year with three straight road games and five of their first seven away from Gersten Pavilion. The conference opener at Pepperdine on January 9 will be part of a doubleheader with the men's teams and the Lions will then head north to take on San Francisco (Jan. 14) and Santa Clara (Jan. 16). The only home games of January follow, with visits from Portland (Jan. 21) and defending conference champs Gonzaga (Jan. 23). Then it's back on the road with a trip south to San Diego on the 28th and a journey to Saint Mary's on the 30th that closes out the first round of WCC play.
The second round will see the Lions make their final push at home for five of the seven games. February opens with three straight home games, including another doubleheader against Pepperdine (Feb. 6) and the return visits by Santa Clara (Feb. 11) and San Francisco (Feb. 13). LMU makes its final road trip of the regular season to the Pacific Northwest on February 18 and 20, taking on Gonzaga and Portland, respectively. The year ends with the Lions at home against San Diego (Feb. 25) and Saint Mary's (Feb. 27).
LMU went 18-12 last season. The Lions lost just one senior from that squad and return four starters in 2009-10. Fans can follow the Lions on LMULions.com, and on Twitter.com/LMULions or Facebook.com/LMULions.
LMU Women's Basketball 2009-10 West Coast Conference Schedule